11/09/2014
A. Review of current and anticipated Culture and structure issue: in this we analyze
a. Culture:
i. Rules:
ii. Values:
iii. Style:
b. Structure:
i. Chain of Command:
ii. Organization Centralization:
iii. Departmentalization:
Important questions:
a. What are the positive and native aspects of current & anticipated Culture?
b. What issue related to internal politics that an affect the organization’s marketing activities?
c. Are these positive or negative issues motivate the employees or demotivate the employees?
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