22/09/2014
Consumer buying behavior:
v Buying behavior: Definition
ü Buying Behavior is the decision processes and acts of people involved in buying and using products.
ü Purchase decision making pattern that is a complex amalgam of needs and desires, and is influenced by factors such as the consumer's
1. Societal role (parent, spouse, worker, etc.)
2. Social and cultural environment and norms
3. Aspirations and inhibitions.
Reference: http://www.udel.edu/alex/chapt6.html
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