02/10/2014
1) Attitude: an attitude is evaluative statement of feeling about event or objective or person.
i. Cognitive Response: the mind set about anything.
ii. Personality: a set of internal traits that results in consistent patrons of behavior.
iii. Life Style: it is an individual living expressed through activities, interests and opinion.
2. Social Influence: the common values & norms create sociality.
1) Roles: Actions & activates that person in a particular position is suppose to perform based of the expectations of the individual and surrounding persons.
2) Family influence:it have a very direct impact on the consumer buying decision process
3) Reference group:that group any group that positively or negatively effects a person’s values & attitudes or behaviors
4) Opinion Leader: a reference group member who provide information about a specific thing. That interest reference group participant.
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