13/09/2014
Business buying behavior:
Business Market types: 4 types of business market are following.
1) Commercial Market: these types of markets buy raw martial for usage in production process to production of finish goods and they buy facilitating goods & services used in production of finish goods.
2) Reseller Market: these markets consist of channels intermediates such as wholesalers, retailers, brokers. They buy finish goods from the producers and resale those goods on profit.
3) Government Market: These markets include federal, state, city or local government.
4) Institutional Markets: These markets consist of a non commercial organization such as charities, hospital, and school. These organizations primarily buy finish goods that facilitate their ongoing operations.
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