15/10/2014
Unique characteristic of business marketing: the characteristic of business marketing are following.
1. The buying center: the Group (combination of economic buyers, technical buyers & users) of peoples respectable for marketing purchase decision is Called buying center.
2. Hard & Soft Costs: definitions are following.
a. Hard Cost: that includes monetary prices and associated prices like shipment cost & installation costs. That cast can be easily measure.
b. Soft Cost: that cost is opportunity cost or human resource cost associated the purchases. That cannot be easily measure.
3. Reciprocity: The principle of reciprocity means that when someone gives us something we feel compelled to give something back in return
4. Mutual Dependence: A business market where the buyer and sellers are more likely to be dependent on another.
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