09/09/2014
Definition: we can define business research as an organized, systematic, data based, critical objective, inquiry, investigating into a specific problem undertaking with the purpose of finding answers or solution to it.
The Hallmarks of Scientific research:
1. Purposiveness 5. Objectivity
2. Testability 6. Generalizability
3. Reliability 7. Parsimony
4. Precision and Confidence
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