15/09/1014
SWOT Analysis: the analysis of strength weakness opportunities and threats.
Strength: Strength must focus upon what the firm can do with its internal resources. Not all strengths are physical in nature.
Examples: (i). Staff (HR) (ii). Customer / Consumer Based. (iii). Profitability
(iv). Market Position (v). Financial Resources (vi). Product & Services
Weakness: it can include any area in which the company lacks strength
Example:
i. Poor production (assembly line iv. Lack of good will
ii. Poor product positioning. v. high employee turnover
iii. Determining & poor customer services vi. Lack of funds
That’s some important and basic weakness of a firm.
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