17-09-2014 (Markrting Managment Lecture 5th semester BBA)

17/09/2014

Opportunities: it’s subjected to interpretation internal any changes in the external environment can be an opportunity for the firm.

Example:

1.       Strategic Alliance,                                            4.            Compotator weakness,

2.       Economy,                                                            5.            New government regulations,

3.       Increasing profit,                                              6.            Decrease in computation

Threats: that arises from a lack of Opportunities or from strength of competitors that may place the firm ay extreme disadvantage.

Example:

1.       Lose of Key Staff,                                             6.            Cash Flow (negative),

2.       Economy,                                                            7.            New government regulations,

3.       Decrease profit,                                                               8.            Increase in computation

4.       New/Latest Technology                                                9.            Sales Profit

5.       Resource runs out.