01/10/2014
Facts that influence on decision buying process:The facts are following.
| Situation Influence | Psychological Influence | Social Influence |
1. Situation Influence: situation influence results from circumstance, time and location that effect the consumer buying process
2. Psychological Influence: the facts are following.
1) Selecting Exposure:the process of selecting inputs to be exposed to our awareness while ignore others
2) Selecting Distortion:personal feelings personal views became cause of ignorance of all other factors, the person not want to lesion then he/she twist the fasts that’s why the definition is “an individual’s changing or twisting of information inputs when its inconstancy in personal feelings or believes”.
3) Selecting retention:remembering information inputs that support personal feelings and believes, and forgetting the other informational inputs.
4) Motive: this is an internal force that directs a person’s behavior to word satisfying needs or achieving goals.
5) Learning: any change in behavior. Changes in an individual’s thoughts and process cause by information & experience.
3. Social Influence:
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