03/09/2014
Introduction:
The process of creating distributing promoting and pricing goods, services, and ideas 0f facilitate, satisfying exchange relationship with customers and develop and maintain favorable relationship with stack holders in a dynamic environment.
Customers: the purchaser of organization’s goods/products.
Target Market: the specific groups of customers, on whom organization focus its market efforts.
Marketing Mix: (4 Ps – product, place, pricing, promoting): 4 marketing activating product, promoting, distributing, pricing that a form of control to meet of customers with in target market
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