04/09/2014
Marketing Concept:(focused on need identification and customer satisfaction)
A managerial philosophy that an organization should try to satisfy customer’s needs through a coordinated set of activities that also allows the organization to achieve its goals.
Companies identify what customers want and tailor all of the activities of the form to satisfy those needs and wants as efficient as possible.
Production Concept:(focused on production output efficiency)
That concept focused on production output while assuming that customers would seek out and buy well-made product.
Selling Concept:(focused on selling force)
Selling concept organization focus on how the sell the output just offering a good product is not the assurance of market success.
Difference between:
| No. | Marketing | Selling |
| 01 | Emphasize on customer want | Emphasize on the product |
| 02 | Organization 1st determine customer want and then figure out “how to make and drive a product to satisfy those wants” | Organization 1st make product then figure out “how to sell it” |
| 03 | Management is profit oriented | Management is sell oriented |
| 04 | Long run planning | Short run planning |
| 05 | Want of buyers are stressed | Need of sellers are stressed |
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